Identifying Culture

Strategic Visual Identity: Decorative arts treasures and vibrant contemporary art thrive together within this iconic institution. The brand identity program helps visitors appreciate both, including a logo reflecting the site’s floor plan, suggesting luminous twin central domes & the bursting energy of Chicago’s cultural scene.

Inspiring Action

Building Community

Intentional Storytelling: To share vision with ASRS members, logo, visual standards, and brand guidelines bring consistency to communications programs, online presence, and social media. Form, color and composition all work to convey the spirit of this society’s work on behalf of retina specialists.

Establishing Standards

Communicating Style

Growing Startups

Brand Integrity: Representing good science and planet-conscious practices, the visual identity (for parent and subsidiary) work to convey superior quality and ethical sourcing — hallmarks of their product development approach. Clean design for clarity and touches of organic flair define the visual character of labeling and promotion.

Empowering Brands

Offering Options

Driving Identity